(C) Developing content on the fly for local, national, or global events happening offline only. (B) Developing content on the fly for local, national, or global events happening online only. (A) Developing content on the fly for local, national, or global events happening online or offline. (D) Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing. (C) Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places. (B) Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. (A) Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Q.20 – What’s the difference between social listening and social monitoring? Q.19 – True or false? Simon Sinek says that people want to buy what you have. Q.18 – What do senior leaders care about when it comes to your social media plan? Choose all that apply. Q.17 – True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. (D) To identify individuals who have the biggest following and high social clout (C) To know what type of customer information to regularly monitor (B) To determine which channels are the most important (A) To help you discover what hashtags are working the best Q.16 – Why would you want a service to help you manage and discover influence? Q.15 – Which of the below is not one of the five types of social media models? Q.14 – True or False? The Holistic model is the most common social team structure used by organizations today. Q.88 – Which of the below is NOT one of the three factors determining how an influencer can impact behavior? Q.87 – True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage. How much will Facebook make you pay to win the bid? The next highest bidder only pays $3.00 to target an ad at the exact same audience. Q.86 – You bid $5.00 on a click on your Facebook ad. (D) All of these would contribute to ad fatigue (C) Offering the same ebook in your ad for two months straight (B) Using only Facebook for your advertising strategy (A) Using the same image on your ad for over a month Q.85 – Which of the following would not contribute to ad fatigue?
Q.84 – True or false? It’s always better to target your ads towards as broad a group of people as possible.
#HUBSPOT SOCIAL MEDIA CERTIFICATION TRIAL#
Q.83 – In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate? (C) Getting executive buy-in for social ideas (B) Developing the right amount of content Q.13 – What is the biggest challenge that most social media practitioners have? Q.12 – True or False? You should revisit your KPIs every 18 months. Q.11 – True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. Q.10 – Which KPI is most likely to be a vanity metric? (A) Direct sales revenue from social media Q.9 – Which of these KPIs demonstrate engagement? Choose all that apply. Q.8 – True or false? It’s necessary to conduct a social media audit every 2–3 years. (C) To demonstrate to executives the power of organic reach on a piece of content (B) To keep track of ephemeral content that disappears (A) To aid search, track campaigns, and to influence the creation of user-generated content (B) directly message a customer to answer a question
(A) demonstrate complex concepts quickly and easily Q.6 – Fill in the blank: Instagram stories are a great way to _. Q.5 – True or false? Social content is only used during the attract and delight stages of the inbound methodology. Q.4 – True or false? Social listening can help you find leads. Q.3 – On which social network should you share content most frequently? Q.2 – Which network has the longest life for a piece of content? Q.1 – True or false? A buyer persona is as important as business objectives when developing a social media strategy. HubSpot social media marketing certification answers 2021
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